Why Does Your Winery Matter?
Wine is one of life’s most extraordinary pleasures. The timeless sophistication of wine has been enjoyed for over 8,000 years! In 2016, the U.S produced over 800 thousand gallons of wine. That’s almost double the amount it was 20 years prior. The average American alone drinks almost three gallons of wine every year. Wine is quite the popular commodity, and there’s no signs of it slowing down. So, what does that mean for business?
This means that the winery industry is beyond competitive. Not only do you have to compete with the global market, you also have to compete with the incredibly saturated U.S market. There’s over 8,000 wineries in the U.S and the number is growing every day. If you’re a small winery, you know how hard it is to stand out – even if your wine is absolutely delicious.
When it comes to wine, everything you do from the wine, label, and (if you offer it) tour experience is under strict scrutiny. And that’s only if customers are noticing your wines at all. You’re looking for a way to be more than just another winery, but how?
Enter Rainman SMS.
Benefits of Rainman SMS
From Texts to Sips: How to Use SMS for Wineries
Besides the grapes, people are the most important part of any great winery. From employees to patrons, you want there to be a pleasant experience for everyone involved. After all, wine is a pleasurable experience, that feeling should be reflected in everything you do.
We can probably guess what you’re thinking.
“How can I improve wine sales with text messaging?”
Well, there are a few ways in fact.
Sip, Sip, Subscribe
If you own a winery or vineyard, you want your fans to be engaged with everything that your business does. It’s easy to keep fans in the loop if they are subscribed to receive text alerts from your winery. Every time you launch a new wine, host a party, or having a special tasting event, you can let your most loyal fans be the first to know.
This works great for your business because it allows your fans to get excited about all the things your winery is doing. Text messages have a 99% open rate, that means they’ll be more likely to swing by your winery.
Let Customers See the Menu Ahead of Time
If you’re the kind of winery that constantly switches out wine selections, it can be difficult for visitors to know what to be excited for. Let’s face it, we live in an era where people look up the menu ahead of time before they even set foot in a restaurant. Why not do the same for your winery?
Customers can text in a unique keyword, like WINELIST, to your particular long code. From there, they can receive a list of the wines you’re offering that particular day. Want to send the list automatically? No problem. Your most loyal patrons can receive a text every weekend letting them know what’s going to be on the menu.
Depending on the size of your winery, there may be a lot of people that work on your winery or in your vineyard. There’s so many moving pieces that sometimes it’s hard to get everyone on the same page.
Not to worry. Rainman SMS makes intercompany communications a breeze. Whether you’re off in the fields, giving a tour, or stuck in the office, you can always keep people on the same page on a text
If your wine is so popular that people are requesting repeat shipments, then congratulations! There’s not greater feeling than knowing that your product has a loyal following. However, shipping logistics can be extremely complicated and, not to mention, costly. If you’re a small scale vineyard, you probably don’t want to shell out thousands for fancy logistics software.
Rainman SMS can help you have an easy line of communication with customers that order your products. Let customers know when their shipment of rosé, merlot, or cabernet is on the way with a quick text.
Why Choose Rainman SMS
Rainman SMS is the solution to better the efficiency of your winery. Our user friendly CRM and responsive SMS technology makes integration a breeze. Our awesome features include:
- Unique keywords
- Auto reply messaging
- One-to-many function
- MMS (coming soon!)
So, what are you waiting for? Let Rainman SMS help improve the customer experience for your patrons. Send us a message with our contact form or call us at 210-647-6350. We can walk you through a FREE DEMO of our platform.